Do you like SEMrush data, but prefer to pull it through your custom user interface? Then we have good news for you!
Now, you can launch projects including Position Tracking campaigns by using SEMrush API.
Refer to documentation on the Semrush API page to find how to create, update and manage projects, add keywords that you want to track, group keywords with tags, and discover local competitors.
Depending on the type of request, API units are charged for a line, call, or keyword. The line type request is the uploading of different reports (the Organic Domain Comparison report, Adwords Competitors Discovery report, etc.). The call is used when you want to create, update, or delete the project. The keyword type is applied when you need to add new search terms to your tracking campaign. In this case, you will be additionally charged for each new added keyword
Don’t forget that the Position Tracking Tool is a built-in functionality of Projects. So start using SEMrush API by creating a new project!
About Semrush
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 91,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.
Website analytics platform Crazy Egg is now available to use in the Semrush App Center, providing marketers with in-depth visitor insights to help optimize their websites.
Product News
August 11, 2026
Introducing Adobe Brand Visibility: A Unified Solution for the AI Search Era
Adobe Brand Visibility is the first unified solution that brings together Semrush’s AI visibility intelligence with Adobe’s agentic content optimization capabilities, grounded in a deep understanding of business and brand context for organizations to enhance their presen...
Product News
June 17, 2026
Semrush’s New Traffic Insights Explains Changes In Competitor Traffic Performance
New AI-powered Traffic Insights in Traffic Analytics help teams identify competitor traffic spikes and drops, understand the drivers, and act faster.